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MineFit TidBit: Selling a Vegetable?

Posted By Darrell Smith, Friday, August 5, 2016

Veggies might not be the most “sexy” food. But if you are selling fresh fruits and veggies, It's best to make them "Super!"

The same marketing  principles that make candies, sugary cereal, and other processed food appealing apply successfully to healthy foods, and food that is nourishing to the body. And, adults react the same way kids to do to marketing strategy.

So...Put a Cape on a Carrot...Give a Brussel Sprout a Moment on TV...

...and make your favorite fruits and veggies heroic. The study link here explains why it works.  Have a good Friday and please remember to post materials at your worksite to spread the knowledge. 

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