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SBA Blog: The Power of Cause Marketing

Posted By Darrell Smith, Thursday, March 03, 2016
Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment to having a positive impact on society and the environment. That's an increase from 50 percent in 2013.

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